Home >> Archives

International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2017, Volume : 5, Issue : 4
First page : (290) Last page : (299)
Article doi: http://dx.doi.org/10.18782/2320-7051.4037

A Study on Consumption Pattern of Trout in Kashmir Valley, India

Stanzin Gawa, Nalini Ranjan Kumar*, Navghan Mahida, Hoilenting, Vinay A. and
Vinay Maruti Hatte
ICAR-Central Institute of fisheries Education, Mumbai-40016
*Corresponding Author E-mail: drnaliniranjan@gmail.com
Received: 12.06.2017  |  Revised: 23.06.2017   |  Accepted: 24.06.2017  


With the purpose to understand consumer’s behaviour and constraints faced by trout consumers in Kashmir valley, the present study was conducted during the period 2014-15. Data for the study was collected by conducting personal interview of trout consumers visiting trout farms for the purchase of trouts on the day of survey and willing to participate in the survey with help of specially designed questionnaire for the study. The result revealed that only 8.24 percent of the total household expenditure was for the purchase of fish. Trout was the most preferred fish followed by schizothorax, carp and cat fish on sample households. About 33.33 percent of the consumers bought trout once a month, 28.33 percent once a week,16.67 percent occasionally, 13.33 percent twice a month, 5 percent twice a week, 1.67 percent more than twice a month and 1.67 percent bought once a year. Majority of consumers (91.67%) preferred trout due to its taste, 78.33 percent for its freshness, 58.33 percent due to the presence of less bone, 53.33 percent for health reasons, and so on. Willingness to pay revealed that majority of the consumers (65%) were willing to pay even higher than the prevailing market price (Rs.300-450/kg) if trouts are made available in the nearest local market. At the same time consumers also felt that prevailing price as major constraint followed by long distance to fetch it in the consumption of trout. Encouraging trout production in the state will increase availability in local market that will lead to lower price and higher consumption of trout. This will ultimately lead to better nutrition and health of local people and also create employment and income generating opportunity for poor people in the state.

Key words: Socio-economics, Consumer preference, Trout, Kashmir.                    

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Gawa, S., Kumar, N.R., Mahida, N., Hoilenting, Vinay, A. and Hatte, V.M., A Study on Consumption Pattern of Trout in Kashmir Valley, India, Int. J. Pure App. Biosci.5(4): 290-299 (2017). doi: http://dx.doi.org/10.18782/2320-7051.4037