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International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2017, Volume : 5, Issue : 5
First page : (145) Last page : (156)
Article doi: http://dx.doi.org/10.18782/2320-7051.4082

Brand Awareness of Beverages in Urban and Rural Areas of Dharwad

Sukanya M. Hosamani* and Veena S. Jadhav
Department of Family Resource Management, College of Rural Home Science,
University of Agricultural Sciences, Dharwad-580005, Karnataka, India
*Corresponding Author E-mail: sukanyahosamani@gmail.com
Received: 17.06.2017  |  Revised: 28.06.2017   |  Accepted: 30.06.2017  


Most beverages contain a great deal of water. This does not add many nutrients to the diet, but it does play an important role in maintaining body balance by preventing dehydration. The study was conducted in three taluk’s of  Dharwad district during 2014-15. A total of 800 respondents such as home makers (400) and college students (400) were selected based on purposive random sampling technique. The three taluk’s of Dharwad district are  Dharwad, Hubli and Kalaghatagi. Pre-structured questionnaire was used to collect the required information. The study revealed that urban students were more knowledgeable regarding Pepsi, Coco-cola and Sunkist soft drinks. The students and home makers of Dharwad urban area, Hubli urban home makers were found more knowledgeable about tea brands and cent percent rural and urban  Kalaghatagi students were found having knowledge about green tea. Hubli urban homemakers were having more knowledge of coffee brands than Dharwad homemakers and Kalaghatagi students. Among Dharwad, Hubli and Kalaghatagi respondents Hubli urban students were more aware of different types of fruit juices. It was concluded that, in all the three taluk’s urban students were found more knowledgeable than home makers.
Key words: Awareness, Beverages, Brands, Home makers, Students.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Hosamani, S.M. and Jadhav, V.S., Brand Awareness of Beverages in Urban and Rural Areas of Dharwad, Int. J. Pure App. Biosci.5(5): 145-156 (2017). doi: http://dx.doi.org/10.18782/2320-7051.4082