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International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2017, Volume : 5, Issue : 6
First page : (895) Last page : (898)
Article doi: http://dx.doi.org/10.18782/2320-7051.6099

To Determine the Effectiveness of Farm Broadcast in Transfer of Agricultural Technology by the Farm Broadcast Listeners

Sangeeta Kushwah1, Mukesh Singh2 and Sarita Singh3*
1Technical Assistant NFSM, Project Gwalior, 2Programme Assistant (Ext.Ed.) KVK Rajgarh, (M.P.)
3Scientist KVK Chhindwara (M.P.)
*Corresponding Author E-mail: drsaritasingh10@gmail.com
Received: 14.11.2017  |  Revised: 19.12.2017   |  Accepted: 22.12.2017  


Radio is a very popular media of communication in India. The extensive network of broadcasting is found to have a profound influence on agriculture. Radio as an important media of communication has greater role to play in the forth coming years in order to disseminate agricultural education to the farming community. At present may farmers have owned radio sets and become the listeners of Kisan vani, krishi darshan, choupal, krishi paricharcha, krishi samayaki programmes etc. Radio were considered to be effective in communicating the agricultural technology to needy and remote area farmers in quick time and help to bridge the gap between the scientist and farmers and also increasing the knowledge level of farmers. Agricultural information is disseminated to the farmers through Kisan Vani, Krishi Darshan, Choupal, Krishi Paricharcha and Krishi Samayaki Programmes. Perception is the immediate apprehension of an object or all of the sense organs by way of sensation. Perception is influenced by the environment in which communication takes place.The data were collected through a well structured and pre-tested interview schedule. The statistical tests and procedures was used for analyzing the data of the investigation, included mean, standard deviation, Karl Pearson's coefficient of correlation, multiple regressions and multiple correlations. It is revealed from the present study that the maximum of farm broadcast listeners were educated up to middle & primary school level, belonged to other back ward class, moderate in family background, had medium social participation, had medium annual income, had moderate credit orientation category, had medium economic status, had medium attitude towards farm broadcast, had medium in belief in broadcast and medium in extension participation. It is revealed from the present study that the majority of the respondents were perceived medium effectiveness of farm broadcast category in transfer of agricultural technology.

Key words:  Kisan Vani, Krishi Darshan, Choupal, Krishi Paricharcha, Krishi Samayaki Programmes

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Kushwah, S., Singh, M. and Singh, S., To Determine the Effectiveness of Farm Broadcast in Transfer of Agricultural Technology by the Farm Broadcast Listeners., Int. J. Pure App. Biosci.5(6): 895-898 (2017). doi: http://dx.doi.org/10.18782/2320-7051.6099