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International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2017, Volume : 5, Issue : 6
First page : (1323) Last page : (1327)
Article doi: http://dx.doi.org/10.18782/2320-7051.5117

Marketing of Menthol Mint (Mentha) in Uttar Pradesh, India

Harshika Choudhary1*, P. S. Badal1, Virendra Singh2, Rajani Osti2, Ritu Shah3 and
Manohar Saryam3
1Department of Agricultural Economics, 3Department of Extension Education,
Institute of Agricultural Sciences, Banaras Hindu University, Varanasi, U. P., India
2Department of Agricultural Economics, College of Agriculture, G.B.P.U.A.T, Pantnagar, Uttarakhand, India
*Corresponding Author E-mail: ritushah13dec@gmail.com
Received: 3.07.2017  |  Revised: 10.08.2017   |  Accepted: 16.08.2017  


The present study has been conducted in order to access the marketing of menthol in the state of Uttar Pradesh, India. Multi-stage sampling technique was used to select blocks, villages and the respondents from the four villages of two blocks in Rampur district. A pooled list of all mentha growers was prepared for all selected villages and a sample of 60 farmers was obtained using probability proportion to size method. Two distribution channels were identified. The marketing of menthol is dominated by processor (Channel-1). Around 73 per cent produce was marketed through channel I. Marketing cost varied from Rs. 156 per kg in channel 1 to Rs. 162 per kg in channel II. A component of the marketing cost of the producer was cost incurred on distillation and processing of menthol. Producers’ share in consumer rupee is high i.e. 87.30 per cent in channel 1 while it was 83.10 per cent in channel II respectively. Even though the mentha cultivation is profitable, there are lot of lacuna in marketing of mentha oil like lack of awareness about export market and existence of intermediaries between farmers and processors/industries. Hence, there is immediate need to organize marketing of menthol through cooperative lines in the study area.

Key words: Menthol mint, Mentha, Marketing efficiency, Marketing margins, Price spread.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Choudhary, H., Badal, P.S., Singh, V., Osti, R., Shah, R. and Saryam, M., Marketing of Menthol Mint (Mentha) in Uttar Pradesh, India, Int. J. Pure App. Biosci.5(6): 1323-1327 (2017). doi: http://dx.doi.org/10.18782/2320-7051.5117