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International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2018, Volume : 6, Issue : 1
First page : (258) Last page : (264)
Article doi: http://dx.doi.org/10.18782/2320-7051.5889

Study on Consumption Pattern of Different Fruits and Vegetable in Tamil Nadu

Revathy A.1* and P. Paramasivam2
1Ph.D. Scholar, 2Professor 
(Agricultural Economics), Tamil Nadu Agricultural University, Coimbatore
*Corresponding Author E-mail: revathyg11@gmail.com
Received: 15.09.2017  |  Revised: 23.10.2017   |  Accepted: 3.11.2017  


The present study aimed at estimation of demand elasticities for different fruits and vegetables in Tamil Nadu. This study uses the National Sample Survey Organization (NSSO) data for the demand analysis using Quadratic Almost Ideal Demand System (QUAIDS) model for the rounds 61st (2004-05) and 68th (2011-12). The result of demand analysis of fruits and vegetables revealed that all were normal goods. High expenditure elasticity were found for apple, orange, jack fruit and grapes and in case of vegetables peas, cauliflower, beans, brinjal and pumpkin suggesting that the quantity demanded for these will increase more than proportionately to the increase in total expenditures. Own price elasticity is inelastic for banana alone in fruits and vegetables such as potato, cabbage, cauliflower, onion, tomato, carrot, bhendi, chillies and leafy vegetables. Cross-price elasticity revealed that strong substitutability was found in jack fruit and watermelon, watermelon and guava, papaya with guava and orange in fruits and for vegetable parwal was having with bhendi, carrot, pumpkin, potato, beans, onion and cabbage. Low intake of fruits and vegetables needs a behavioral intervention. Pricing incentives such as subsidies that lower the cost of fruits and vegetables could be provided in order to increase the consumption of fruits and vegetables.

Key words: Fruits and Vegetable Consumption, Elasticity, Price, Expenditure, Households.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Revathy, A. and Paramasivam, P., Study on Consumption Pattern of Different Fruits and Vegetable in Tamil Nadu, Int. J. Pure App. Biosci.6(1): 258-264 (2018). doi: http://dx.doi.org/10.18782/2320-7051.5889