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International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2018, Volume : 6, Issue : 2
First page : (1094) Last page : (1101)
Article doi: : http://dx.doi.org/10.18782/2320-7051.6496

Study  on  Food  Trends  Influence  Consumers Purchasing  Pattern and  the  Association with  Dietary  Intake and  Body Mass  Index

Shazmeen Abdul Karim¹* and Tanveer Fatima^2
1Student of M.Sc Nutrition and Dietetics, ²Assistant Professor,
Department of Nutrition and Dietetics, Anwar Ul Uloom, PG College,
Affiliated to Osmania University, Hyderabad, India
*Corresponding Author E-mail: shazmeenabdulkarim@gmail.com
Received: 23.03.2018  |  Revised: 20.04.2018   |  Accepted: 26.04.2018  

 

 ABSTRACT

Shopping trends directly influence consumer’s food choices and purchasing patterns. Different types of food venues including supermarkets, convenience stores, market place, retail store and fast food venues play a key role in the food environment in which people live. The food environment in which people live plays a large role in the diet.
Cross sectional community based survey was performed among the different age groups  to know food trends influence consumers purchasing pattern and the association with dietary intake and body mass index ; the study was conducted with sample size of 200 among males and females in Toppers educational academy tolichowki hyderabad, neighborhood, friends and relatives living in the hyderabad. Of all the participants food purchasing pattern effect the dietary intake agreed by 80% and disagreed by 20 %.
The data was collected using questionnaire including general information, anthropometric data, food purchasing behavior and dietary intake. From the survey the study shows that there is effect of food purchasing behavior with dietary intake. Their food choices are not associated with BMI.
 Chi square test was applied; data was statistically significant associated with effect of food purchasing behavior with dietary intake, meals consumption per day.
The awareness was created using flyer among people that they should maintain healthy eating pattern in the daily to avoid health problems. The healthy eating should include all five food groups and balanced diet should be maintained.

Key words: Shopping trend, Food choice, Dietary intake, BMI, Food venues, Purchasing pattern.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Karim, S.A. and Fatima, T., Study  on  Food  Trends  Influence  Consumers Purchasing  Pattern and  the  Association with  Dietary  Intake and  Body Mass  Index, Int. J. Pure App. Biosci.6(2): 1094-1101 (2018). doi: http://dx.doi.org/10.18782/2320-7051.6496