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International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2018, Volume : 6, Issue : 2
First page : (1415) Last page : (1421)
Article doi: :

A Comparative Analysis of Consumers WTP for Organic and Cloned Animal Food Products

Priyajoy Kar1*, H. R. Meena2 and Neela Madhav Patnaik1
1Dairy Extension Division, ICAR-National Dairy Research Institute, Karnal-13200 (Haryana)
2Faculty of Dairy Extension Division, ICAR-National Dairy Research Institute
Karnal 132001(Haryana)
*Corresponding Author E-mail:
Received: 19.02.2018  |  Revised: 28.03.2018   |  Accepted: 7.04.2018  



With continuous advances in biotechnology, the likelihood of animal cloning being used as a livestock breeding technique has existed. The possibility for milk and meat from cloned animals entering the food supply has gotten even closer when after a long period of consideration, the Food and Drug Administration (FDA) in 2008 concluded that meat and milk from cloned animals is as safe to eat as food from conventionally bred animals. In the present study an attempt has been made to predict the willingness to pay (WTP) for these products. Primary data was collected by interviewing 200 consumers (NDRI and GADVASU milk parlor), who were the regular consumers of the milk products in the two distinct areas of northern India to find out their willingness to pay for the products. Fresh milk is generally regarded as the most important cloned and organic animal food product which will be valued by majority of the consumers. Consumers are generally willing to pay more for the organic products as compared to cloned products as they have not yet entered in the food chain value system. The findings proposed that the people are interested and willing to pay more to buy organic and cloned animal food products because of their sustainability and more nutrition levels. These products should be integrated with our food value chain for feeding the future generations.

Key words: Cloning, Willingness, Sustainability, Feeding.

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Cite this article: Kar, P., Meena, H.R. and Patnaik, N.M., A Comparative Analysis of Consumers WTP for Organic and Cloned Animal Food Products, Int. J. Pure App. Biosci.6(2): 1415-1421 (2018). doi: