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International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2018, Volume : 6, Issue : 6
First page : (1149) Last page : (1155)
Article doi: : http://dx.doi.org/10.18782/2320-7051.7250

Print Media’s Articles on Nutrients in Foods and Specified Health Related Claimed Foods

N. V. Muruli*,  H. B. Shivaleela and Muragod, P. P.

Department of Food Science and Nutrition, UAS, GKVK, Bengalruru-65
*Corresponding Author E-mail: murulinv100@gmail.com
Received: 12.10.2018  |  Revised: 19.11.2018   |  Accepted: 28.11.2018  

 ABSTRACT

The aim was to describe the level of health claims being used in magazine advertisements, the categories of foods carrying health claims and the types of benefits being claimed for particular foods or food ingredients. Data were compared to similar studies of food labels and internet sites to reflect the impact of rule governance of the different media and highlight implications for the current proposed changes in food standards legislation Regulation 1924/2006 on nutrition and health claims on food came into effect on 1st July 2007. It covers all foods including foods for particular nutritional uses natural mineral waters, water intended for human consumption and food supplements. The Regulation applies to nutrition and health claims made in commercial communications (whether in the labeling, presentation or advertising) of the food to be delivered to the final consumer. It includes foods: The Regulation does not apply to claims made in non-commercial communications such as: Dietary guidelines Advice issued by public health authorities and bodies Information in the press and in scientific publications. Print media Focusing on variety, moderation, and proportionality in the context of a healthy lifestyle, rather than targeting specific nutrients or foods, can help reduce empowering, and practical messages that emphasize the total diet approach promote positive lifestyle change consumer confusion and prevent unnecessary reliance on supplements. Proactive, print media give the information on nutrient facts and health related claimed foods this type of information more benefits for human healthy.

Key words: Physiological effect, Public health, Lifestyle, Print Media’s

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Muruli, N.V., Shivaleela, H.B. and Muragod, P.P., Print Media’s Articles on Nutrients in Foods and Specified Health Related Claimed Foods, Int. J. Pure App. Biosci.6(6): 1149-1155 (2018). doi: http://dx.doi.org/10.18782/2320-7051.7250