INTERNATIONAL JOURNAL OF PURE & APPLIED BIOSCIENCE
ISSN : 2320-7051
International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2019, Volume : 7, Issue : 1
First page : (140) Last page : (145)
Article doi: : http://dx.doi.org/10.18782/2320-7051.7300
Purchasing Behavior of Consumers for Home Furnishing Textile Products
Sarita Devi*, Nirmal Yadav, Nisha Arya and Sushila
Dept. of Textile and Apparel Designing, I.C. College of Home Science, CCS HAU, Hisar
*Corresponding Author E-mail: firstname.lastname@example.org
Received: 28.12.2018 | Revised: 30.01.2019 | Accepted: 7.02.2019
Home Furnishing Industry in India falls under the purview of the textile industry. Indian home furnishing manufacturers and home furnishing exporters offers a spectacular range of bedspreads, furnishing fabrics, curtains, rugs, durries, carpets, cushion covers, table covers, linen and other home furnishing accessories to the world. Manufacturers of Home Furnishing from India, whether floor coverings, cushion covers, bed spreads, curtains etc. create a rage in the international markets. The present study was conducted on a sample of thirty consumers regarding purchasing practices, criteria for selection of home furnishing and opinion related to selection of home furnishing textile products. The results revealed that majority of the respondents keep in mind trends, maintenance, cost, quality and durability during purchasing of home furnishing textile products. Fabric designs, colors and prices were the main selection criteria for home furnishing by the respondents. Majority of respondents preferred embroidered and printed surface designs on fabrics for their home furnishing textile products. Majority of the consumers were of the opinion that surface embellishments on home furnishing textiles products gave modern, trendy and sophisticated look.
Key words: Textile industry, Home furnishings, Trends, Markets, Surface Embellishments.
Full Text : PDF; Journal doi : http://dx.doi.org/10.18782
Cite this article: Sarita, D., Yadav, N., Arya, N. and Sushila, Purchasing Behavior of Consumers for Home Furnishing Textile Products, Int. J. Pure App. Biosci.7(1): 140-145 (2019). doi: http://dx.doi.org/10.18782/2320-7051.7300