INTERNATIONAL JOURNAL OF PURE & APPLIED BIOSCIENCE

ISSN : 2320-7051

  • No. 772, Basant Vihar, Kota

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International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2019, Volume : 7, Issue : 1
First page : (230) Last page : (239)
Article doi: : http://dx.doi.org/10.18782/2320-7051.7322

Comparative Analysis of Constraints of Customers of Organized and Unorganized Retail Markets in Kolkata District of West Bengal

S. Sinha*, Md. H. Ali and S. Mondal

Department of Agricultural Economics, Bidhan Chandra Krishi Viswavidyalaya Mohanpur,
Distt. Nadia, West Bengal, India
*Corresponding Author E-mail: shalini5621@gmail.com
Received: 3.01.2019 | Revised: 7.02.2019 | Accepted: 16.02.2019  

 

 ABSTRACT

Retailing includes the business activities which involve reaching goods and services to their consumers for their personal family / household use. Organized retailing is demand based and unorganized retailing is supply based. Singh et al.4 revealed that customer’s preferences for grocery shopping were gradually shifting from unorganized to organized markets. The study intends to analyse the relevant constraints of the customers of organised and unorganised retailing. The major finding of the study reveals that in case of organised retailing major constraints are system barrier, access, market negotiation etc., while, the most important constraint is problem of branding followed by communication barrier, capacity, convenience etc. in case of unorganized retail market. Number of malls and number of items should be increased, and fresh unprocessed agricultural products are to be made available in organised retail outlets. In case of unorganized retail outlet brand should be endorsed.

Key words: Constraints, Customers, Organized, Unorganized, Retail, Principal Component Analysis.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Sinha, S., Ali, M. H. and Mondal, S., Comparative Analysis of Constraints of Customers of Organized and Unorganized Retail Markets in Kolkata District of West Bengal, Int. J. Pure App. Biosci.7(1): 230-239 (2019). doi: http://dx.doi.org/10.18782/2320-7051.7322




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