ISSN (E) : 2582 – 2845

  • No. 772, Basant Vihar, Kota

    Rajasthan-324009 India

  • Call Us On

    +91 9784677044


Indian Journal of Pure & Applied Biosciences (IJPAB)
Year : 2019, Volume : 7, Issue : 4
First page : (283) Last page : (287)
Article doi: :

A Study on Role of Social Media in Agriculture Marketing Use of WhatsApp

Sarita Singh1*, Sundarlal Alawa2, Nitesh Gupta3  and Chanchal Bhargav4
1Scientist Agril.Extension 2,3Technical Officer  4Programmer Assistant
JNKVV, Krishi Vigyan Kendra Chandangoan Chhindwara, Madhya Pradesh
*Corresponding Author E-mail:
Received: 8.06.2019  |  Revised: 14.07.2019   |  Accepted: 23.07.2019  


Social media is the new upcoming area in agricultural marketing that has blogs, micro blogs, pages, groups etc. This study adopted a descriptive research and the primary data collection tools were structured questionnaire and in depth interviews from farmers who uses social media. From the analysis it is found that social media is very useful tool in agricultural marketing. It saves time and cost of the farmers for getting information. Face book is the most likely social media for pages and profiles. YouTube videos are most popular for information getting with applications. WhatsApp is the handy use of social media and mostly preferred for related groups. Many officials are having their official pages, blogs, and groups on social media and it helps in getting information and solving the problems. Challenges were adoption of social media as tool of marketing. People are less trusted on e-buying, e-selling of agricultural commodity on social media.

Keywords: Social media, Information and Communication Technology (ITC), Agricultural, Farmers.

Full Text : PDF; Journal doi :

Cite this article: Singh, S., Alawa, S., Gupta, N., & Bhargav, C. (2019). A Study on Role of Social Media in Agriculture Marketing Use of WhatsApp, Ind. J. Pure App. Biosci. 7(4), 283-287. doi: