Archives

Indian Journal of Pure & Applied Biosciences (IJPAB)
Year : 2019, Volume : 7, Issue : 4
First page : (283) Last page : (287)
Article doi: : http://dx.doi.org/10.18782/2320-7051.7722

A Study on Role of Social Media in Agriculture Marketing Use of WhatsApp

Sarita Singh^1*, Sundarlal Alawa², Nitesh Gupta³  and Chanchal Bhargav^4
1Scientist Agril.Extension ^2,3Technical Officer  ⁴Programmer Assistant
JNKVV, Krishi Vigyan Kendra Chandangoan Chhindwara, Madhya Pradesh
*Corresponding Author E-mail: drsaritasingh10@gmail.com
Received: 8.06.2019  |  Revised: 14.07.2019   |  Accepted: 23.07.2019  

 ABSTRACT

Social media is the new upcoming area in agricultural marketing that has blogs, micro blogs, pages, groups etc. This study adopted a descriptive research and the primary data collection tools were structured questionnaire and in depth interviews from farmers who uses social media. From the analysis it is found that social media is very useful tool in agricultural marketing. It saves time and cost of the farmers for getting information. Face book is the most likely social media for pages and profiles. YouTube videos are most popular for information getting with applications. WhatsApp is the handy use of social media and mostly preferred for related groups. Many officials are having their official pages, blogs, and groups on social media and it helps in getting information and solving the problems. Challenges were adoption of social media as tool of marketing. People are less trusted on e-buying, e-selling of agricultural commodity on social media.

Keywords: Social media, Information and Communication Technology (ITC), Agricultural, Farmers.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Singh, S., Alawa, S., Gupta, N., & Bhargav, C. (2019). A Study on Role of Social Media in Agriculture Marketing Use of WhatsApp, Ind. J. Pure App. Biosci. 7(4), 283-287. doi: http://dx.doi.org/10.18782/2320-7051.7722