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Indian Journal of Pure & Applied Biosciences (IJPAB)
Year : 2019, Volume : 7, Issue : 4
First page : (379) Last page : (384)
Article doi: : http://dx.doi.org/10.18782/2320-7051.7574

Marketing Practices and Assessment of Post-Harvest Losses of Cole Crops (Cabbage & Cauliflower) in Jaunpur District of Uttar Pradesh

Avanish Kumar Singh¹, Bijendra Kumar Singh^2* and Hari Baksh^2
1Dept. of Agricultural Economics, T.D.P.G. College, Jaunpur
²Dept. of Horticulture, T.D.P.G. College, Jaunpur
*Corresponding Author E-mail: aksjnp10@gmail.com
Received: 18.06.2019 | Revised: 23.07.2019 | Accepted: 1.08.2019  

 ABSTRACT

Cole crops are most popular vegetables grown during winter season in India. The post-harvest losses in cabbage and cauliflower are mainly due to post harvest handling practices and the type of package and transport used in distribution system. The present study was undertaken to estimate these losses at various stages. The study was conducted in Jaunpur district of Uttar Pradesh. Total of 100 formers were identified randomly. The second level of data collection was carried out at the trader level, loss was estimated from a 40 samples taken from four main markets and third level loss was estimated from a sample of twenty retailers. The important cole crops (cabbage and cauliflower) were selected for the detailed analysis. The data on the harvesting and marketing practices of the cole crop grower, whole seller & retailers were collected using a well designed pre-tested schedule by interview method. After harvesting of cole crops marketing practices like storage, sorting, packaging and transportation were observed at all the three levels of marketing i.e. farm level, wholesale level and retail level. Over all the three levels, the maximum post harvest losses due to different handling process was observed in cauliflower (15.70%) followed by cabbage (13.71%). The post-harvest management of cole crops at all the level in the study area needs a lot of improvement on packaging, storage, transportation and marketing of the produce to minimize the losses, and also to educate the grower in controlling insects/pest and diseases.

Keyword: Marketing, Post-harvest, Cole crops, Handling and Packaging.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Singh, A.K., Singh, B.K., & Baksh, H. (2019). Marketing Practices and Assessment of Post-Harvest Losses of Cole Crops (Cabbage & Cauliflower) in Jaunpur District of Uttar Pradesh, Ind. J. Pure App. Biosci. 7(4), 379-384. doi: http://dx.doi.org/10.18782/2320-7051.7574