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The government of India takes several initiatives to accelerate the process of financial inclusion; the most popular one is “Pradhan Mantri Jan Dhan Yojana” announced by Prime Minister on 15th August 2014 and was launched initially for 4 years on 28th August 2014. PMJDY offers several benefits such as direct benefit transfer, RuPay debit card, accidental insurance cover, life insurance cover, overdraft facility, and pension scheme, etc. The present research “Impact of Pradhan Mantri Jan Dhan Yojana on Socio-economic conditions of Rural People” was carried out in Kanpur Nagar district of Uttar Pradesh state. The research was conducted to access the social impact of respondents regarding Pradhan Mantri Jan Dhan Yojana based on their socio-economic status, thus, 25 respondents were selected from a bank of each of six villages of two blocks that constitutes a total of 150 respondents. The research study reveals, 29.3% respondents were illiterate and 52.0% respondents belonged to nuclear family in which 45.3% respondents had up to 5 family members. So, 90.0% of respondents strongly agree that PMJDY is beneficial for people, 85.3% of respondents feel PMJDY helps to reduce dependence on informal sources, and 83.3% of respondents strongly agree that the scheme provides social and financial security to poor people.

Keywords: Direct Benefit Transfer, Financial inclusion, Financial security, Financial services, PMJDY, RuPay debit card, Social Impact etc.