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Performance of Lilium genotypes depends on planting time, thus, the standardization of planting time is very important to get good quantity, quality and profitability of flowers. The study identified date of planting and analyzed relative profitability of seven hybrid lilium genotypes Cab Dazzle, Richmond, Nello, Tresor, Litouwen, All Choice and Arbatax in Hisar district of Haryana. The investigation represents significant variation in net return and benefit to cost ratio of various treatments as influenced by planting dates based on average data mean. The net return and benefit to cost ratio decreased with the delay in planting. The maximum net return and benefit to cost ratio was received from the genotype Nello (G₃) and Tresor (G₄) planted on 13th October, which was closely followed by the Arbatax (D₇) and All Choice (G₆) planted on 20th October (D₂). This might be due to better growth and development of these genotypes with early planting. The produce of these genotypes also fetched higher price due to their better flower size and colour as well as scarcity of lilium in the market.

Key words: Net return, Benefit cost ratio, Genotypes and Planting time