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Tomato is one of the most vital vegetable crop which is cultivated for its fleshy fruit and considered as vital commercial and dietary vegetable. Tamil Nadu stands twelfth place in the area and production of tomato. Even though the production is high, the farmers are struggling a lot to come up well to meet out the demand of growing population. In this connection, the socio-economic characteristics of tomato growers will give a picture of their characteristics towards tomato cultivation. Hence, the study was conducted in Madurai district of Tamil Nadu with 90 tomato growers. The structured interview schedule is used for collecting data. The statistical tools such as mean, standard deviation, frequency and percentage analysis were used. From the findings, it is found that majority of the respondents are middle aged (40.00%) and primary and middle school education (45.56%) and having one to two acre of land with more than twenty years of experience. They had below Rs.50,000 as annual income. They had medium information source utilization, economic motivation, scientific orientation and innovativeness and taking joint decision with family members, neighbours and relatives.

Keywords: Tomato growers, Socio-economic profile, Innovativeness, Decision making behaviour.