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Indian Journal of Pure & Applied Biosciences (IJPAB)
Year : 2016 , Volume 4, Issue 2
Page No. : 321-326
Article doi: : http://dx.doi.org/10.18782/2320-7051.2262
Effect of Food Advertisements on Eating Pattern of School Going Children between Ages 10-12 Years
Niharika Arora* and Rupali Sengupta
Dr. B.M.N. College of Home Science. Affiliated to S.N.D.T Women’s University
338, Rafi Ahmed, Kidwai Road, Matunga, Mumbai, Maharashtra, India
*Corresponding Author E-mail: niharikaarora12@gmail.com
Received: 8.04.2016 | Revised: 15.04.2016 | Accepted: 18.04.2016
ABSTRACT
A study was conducted on 125 school going children selected through purposive sampling technique.
Main aim of the study was to understand the eating pattern of school going children and how
advertisements affect their food choices. Respondents were informed that the television
advertisements, not always give the right information and advertisements should not affect their
buying behaviors. Results showed that respondents were consuming more of unhealthy foods as
compared to the healthy one.
Keywords: Physical Activity, Television Advertisements, Buying Behavior, Junk Food.
Full Text : PDF; Journal doi : http://dx.doi.org/10.18782/2320-7051.2262
Cite this article:
Arora, N. and Sengupta, R., Effect of Food Advertisements on Eating Pattern of School Going Children between Ages 10-12 Years, Int. J. Pure App. Biosci. 4(2): 321-326 (2016). doi: http://dx.doi.org/10.18782/2320-7051.2262
